The Youtube clip above shows Roger Federer hitting a topspin forehand in slow motion. The ball is moving too fast after he hits it for you to be able to see the direction of its spin, but you can tell pretty clearly from the motion of his racket that he's hitting a little bit beneath the ball and then sliding the racket upwards along the backside of the ball at the same time as he follows through. The result is the the ball will be spinning with what tennis players call "Topspin." It's a rotation where the ball the top of the ball is moving in the same direction as the ball is flying, and the bottom of the ball is moving the opposite way.
Topspin is a huge deal. Part of the reason Roger Federer is so good is that he hits with 2,500 RPM of topspin, which is more than either Pete Sampras or Andre Agassi (only Rafael Nadal hits with more, although it's been argued that he actually hits with too much!)
But one thing I definitely did not know until a couple of days ago is why topspin causes the ball to move like this. After all, why would spinning make a ball want to fall downward faster? It's not like it makes it any heavier.